Marketing Opportunities

Discover Iowa's Treasures in its Museums! 2013 Advertising Rates.  Space reservation due March 4th - 515.246.0402.

DID YOU KNOW? 

The Iowa Tourism office through their welcome center surveys in 2011 show that almost half of the travelers surveyed expressed interest in visiting museums while in Iowa.  The IMA section in the July/August issue of The Iowan is well-timed to give the museums visibility during the peak summer travel times.

Top Interest Areas Travelers to Iowa Want to Visit
Historical Areas 71%
Scenic Byways 60%
National and State Parks 59%
Museums 46%
Events and Festivals  43%
Outdoor Recreation 42%

Source: Iowa Economic Development Authority, Pre-Trip Survey 2011, traveliowa.com

Marketing Hints:

Always include contact information: telephone, address, website, e-mail

Partner on advertising for a bigger presence - talk to your Chamber, tourism, and other businesses in your community.

Take advantage of co-op opportunities - smaller ads cost less and when grouped with others with a similar message make a big impact.

Look for marketing grants - start with your local tourism folks

Recruit help with marketing so it gets done on a regular basis

Keep your website up to date and include it in all advertising

Get the word out through press releases, public service announcements, local TV bulletin boards

Learn to use social media - post events on the organization's Facebook page etc.

Look at outdoor signage with fresh eyes - is it easy to find your organization?

Examples of  previous marketing campaigns:

2011 March/April Celebrate Iowa's Railroad Heritage