Put your mission in motion in a hundred different ways.
Once you figure out why you are here, let it radiate.
(Jason Farago, The New York Times. 10 Ways for Museums to Survive and Thrive in a Post-Covid World.)
IMA Mission: Working in the interests of Iowa museums, the Iowa Museum Association builds organizational capacity,
advocates to heighten awareness of the field, and fosters community.
IMA Value Proposition: We Build Strong Museums
IMA Vision: Iowa museums are essential to their communities
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