The Power of Real - IMA 2020 Conference

Join us for a first-ever VIRTUAL Iowa Museum Association conference.  Sessions will include live presentations, pre-recorded, and interactive.


Join us October 19-21, 2020, for THE POWER OF REAL, as we examine the power of real objects and inclusive, diverse, and authentic stories.

 Iowa Museum Association 2020 Virtual Annual Meeting and Conference

Sessions Monday-Tuesday-Wednesday, October 19-21, 2020.

What is real?  In an era when the public is consumed by doubts about the authenticity of everything from their social media feeds to the evening news to the voices on their telephones, how can museums use the power of authentic objects and real stories to educate, inspire, and move audiences?  What role do real objects play in facilitating difficult conversations and how do we grow as individuals and communities as a result of exhibitions that both include and address what is real?

Conference sessions will examine the power of real objects and inclusive, diverse, and authentic stories.  Speakers will address how the choice of objects collected and exhibited gives power and voice to certain groups and histories over others; how exhibition and narrative choices celebrate some stories and ignore others; and engagement strategies that incorporate real objects, real people, and real learning.

SIGN IN to register.  If you do not have an account or have any challenges making an account and registering, please contact the IMA at 319-239-2236 or contact

Registration is for the full virtual conference.
Individual rate: $150
Student rate:  $25
Discounted rate for 3 individuals:  $375.00


Prior to the start of the conference on Monday, October 19, 2020, registrants will receive a link to the conference dashboard.  This is the starting place for all sessions, so please make sure your contact information is correct when you register, and if registering a group of three please double check all three email addresses.

Registration closes 10/15/2020.

Refund Policy:  Registration fees are 100% refundable if requested in writing (via email) by Friday, September 25.  There will be no refunds after September 25, 2020.

10/19/2020 9:00 AM - 10/21/2020 5:00 PM
Central Standard Time

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