What’s Your Handle? Succeeding as a Cultural Institution on Social Media

3-part series - February 27, March 6, March 13.  Noon to 4 p.m. each date.

Is your institution looking to establish a presence on social media? Or are you seeking a refresher on best practices for online communication? Maybe you think it is time for your museum to branch out to new platforms? Regardless of expertise, this interactive workshop provides support for cultural institutions at all stages of social media use. The weekly sessions will begin with the basics of establishing or evaluating your institutions online presence before diving into specifics such as building a monthly editorial calendar, moderating audience interaction, and preparing metrics for content assessment. Each week will also include a guest speaker on current topics including honing your online identity and museums using TikTok. Through both the curriculum and collaboration with fellow participants, this workshop will equip you with the tools to capitalize on traditional social media platforms as well as support your institution’s continued growth in the ever changing digital landscape.

3-part series - February 27, March 6, March 13.  Noon to 4 p.m. each date.

Week One (February 27, noon - 4 p.m.) - Understanding Social Media Platforms
This session will focus on the range of social media platforms cultural institutions use in their digital communication and how one can evaluate which platforms work best for their specific institution. Additional digital content tools such as blogging and podcasting will also be explored. Susan Voskuil-Starcevich of the Sacramento History Museum will present on how SHM has capitalized on TikTok’s unique format to become one of the top museums on the platform.  

Week Two (March 6, noon - 4 p.m.) - Building a Strong Foundation on Social Media
The second session will dive deeper into content development within an institution’s chosen platforms; how often to post, what content to highlight, what is the institution’s overall “voice”. Participants will also work to create policies for managing audience interaction as well as review the range of qualitative and quantitative data available for analyzing social media metrics. Joe Coffey, the “Content Guru”, will join the session to help participants hone their online identity.

Week Three (March 13, noon- 4 p.m.)- Resources for Successful Social Media Use
The final session will explore the personnel and financial needs of a successful social media program with a special focus on how smaller institutions can maximize content development with fewer staff members. Emily Crowe will present about micro vs macro-influencers, how to build a library of content, when and how to allow space for creative freedom, and how to support a social media manager.

2/27/2023 12:00 PM - 3/13/2023 4:00 PM
Central Standard Time

Sign in below to register and see prices for events