If your organization only uses digital marketing, you may want to read 10 Killer Reasons Why You Should be Using Print
Always include contact information: telephone, address, website, e-mail
Partner on advertising for a bigger presence - talk to your Chamber, tourism, and other businesses in your community.
Take advantage of co-op opportunities - smaller ads cost less and when grouped with others with a similar message make a big impact.
Look for marketing grants - start with your local tourism folks
Recruit help with marketing so it gets done on a regular basis
Keep your website up to date and include it in all advertising
Get the word out through press releases, public service announcements, local TV bulletin boards
Learn to use social media - post events on the organization's Facebook page
Look at outdoor signage with fresh eyes - is it easy to find your organization? (photo courtesy of the Story City Historical Society)